Jasneet Bachal

Jasneet Bachal

Sr. Vice President –Group Marketing, Kotak Mahindra Bank Ltd

'Banking on OOH'

Jasneet Bachal effectively marries brand communication with media at Kotak Mahindra Bank, with a special focus on innovations in the social media dimension.

Jasneet joined Kotak Mahindra group in the spring of 2008. She set up the media vertical for the Group and played a crucial role in building on the owned platforms in the digital space. She was the driver for media innovations done for Kotak Mahindra’s 25 Year’s campaign, the 6% campaign that smartly used the Super 4’s property on IPL to drive home the message of 6>4 and the Kotak NRI launch campaign, purely on the digital platforms.

Jasneet’s recent favourite is the launch of Kotak Jifi that straddles the social & owned media space and has many firsts to its credit both in terms of product & marketing innovation.

In a career spanning 15 years, Jasneet has been associated with seeding CNBC and NGC with advertisers in India and successfully monetising revenues and leading teams for SET and TOI in Delhi and MTV Bombay.

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