'What will it take for media planners to believe more in OOH?
With over 25 years of professional experience in the media industry, Shripad Kulkarni has handled every aspect of the advertising media. He holds a Master’s Degree in Statistics from the Mumbai University, an MBA degree from JBIMS, and a Diploma in Operations Research from the Operations Research Society of India, Kolkata.
During his tenure with agencies like Contract, Clarion, O&M, Carat and Percept Media, Shripad has handled a wide spectrum of renowned brands covering the entire gamut of product categories in various lifecycle stages, from Hamam, J&J, Barbie, Fevicol of the timeless Power Brands to the newer ones like Big Bazaar, Panasonic, Just Dial and Line. Then, he went on to establish own media training and consultancy company.
Later, Shripad joined Carat India as COO. In 2006 he set up Percept Media offering 360 media solutions to clients – ranked in Top 5 in year 2 itself. And in July 2015, took charge of Vizeum, world’s fastest growing media network, to take it to newer heights in India.
Shripad has been a trainer and has conducted over 200 workshops in media planning, media buying as well as ad sales.