V L Rajesh

V L Rajesh

.

'10 best ways to market OOH '

"V L Rajesh graduated from IIM Calcutta in 1990 with an MBA specialising in Marketing and Finance. He joined ITC in 1990 and handled various assignments there over 27 years straddling sales and marketing, manufacturing and PD and business leadership. His last assignment was as CEO of the Foods Business, ITC’s second largest business.

 

When Rajesh took over in 2015, he was the youngest CEO in the company at the time. He was a founding member of the business which over 14 years has grown to nearly Rs 9,000 crore in size. During this phase, he launched and built brands like Aashirvaad atta, salt, spices and ghee, Sunfeast, DarkFantasy and Farmlite biscuits, Candyman and Mint-o confectionery, Bingo, Mad Angles and Tedhe Medhe snacks, Yippee noodles and pasta, Kitchens of India Ready to Eat dishes, B Natural Juices, etc. Some of these brands have consumer spends exceeding Rs 3,000 crores each.

 

In 2014 Rajesh was awarded the International Advertising Association’s prestigious Marketer of the Year award, one of the leading awards in corporate India. He was also on various industry body boards like FICCI, CII, ASSOCHAM, etc., to take up matters pertaining to the Food Industry with the Central and state governments. In addition, he has been part of various state Investment Summits like those in Jharkhand, MP, Karnataka, etc. Rajesh has been part of several juries of some prestigious awards along with Senior CEOs from Indian industry.

 


Rajesh is on a one year sabbatical from work since December 2016."

 

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