'How DOOH can be used to create value for media owners & brands
"Matthew Dearden is an independent business leader, adviser and entrepreneur. He works mainly in advertising, leadership and change, especially in OOH media. His clients include investors, media owners, clients and vendors. He is a commercially astute, tech-savvy leader who enjoys disruptive change.
Matthew was previously President of Clear Channel Europe, a leading OOH media owner, having joined as CEO Clear Channel UK. He delivered record profitability (including a ten-fold increase in UK), step-changed digitisation, major contract wins and innovative thinking to make these possible. He says the heart of his leadership is achieving results through unleashing the potential in people, and focusing on customers.
Based on his first-hand experience Matthew’s wide expertise includes overall business strategy, and the leadership and change needed to deliver it; media sales transformation (including customer focus, organisation & leadership, innovative pricing); winning and managing critical contracts and assets; and making digitisation really work to ensure everyone gets the benefits vs. classic. His extensive network also enables him to introduce his clients to the expertise and deal partners they need, often connecting those looking to invest with those seeking funding.
Before Clear Channel Matthew worked in senior marketing and commercial roles in British Telecom, Telewest Broadband and Procter & Gamble."