'‘What will it take for media planners to believe more in OOH?’
Vanita Keswani is passionate about media planning and buying and has climbed the ladder at Madison Media through two decades. She is CEO Madison Media Sigma and has led media for businesses ranging diverse categories -- from Coca Cola, Godrej Consumer Products, Pidilite, and McDonalds to Tata Chemicals, Ceat, Piramal and many others.
Vanita is a product of The Times School of Marketing and started her career with Bennett Coleman & Co Ltd., where she worked with various departments of Times of India, the last one being Times FM. She has been awarded among top 50 most influential women in advertising and marketing by Impact magazine this year.
Personally, as part of her spiritual journey, she practices Nicherin Daishonin Buddhism. Her husband is a cinematographer and her daughter is pursuing graduation in communications design.