Chairman(India) & CEO(South East Asia) - Aegis Media
'What will encourage more product & service categories to use OOH consistently in their marketing mix'
Ashish Bhasin is Chairman India and CEO South East Asia for Aegis Media, as well as Director Posterscope for APAC
•An industry veteran, Ashish sits on the Board of Governors of MRUC, the Executive Committee of AAAI as Treasurer and several other industry bodies, besides being a member of the Cannes Lion jury, Dubai Lynx jury and other international bodies. He chairs the IOS (Indian Outdoor Survey) committee and is the founder Chairman of Sydenham Institute Alumni Association, SIMAA.
•After his B.Sc (Hons) and MBA (Mktg), he joined Lintas India, where he served for 21 years in various board capacities including servicing Unilever, heading Lintas Chennai, President Initiative Media, Director Integrated Marketing, President SSC&B Lintas, Executive VP Lowe Worldwide & Asia Regional Director for Integrated Marketing, on the Lowe Worldwide board.
•Has worked on over 125 + clients & brands across 30 + countries, has set up successful businesses in 16 countries in areas like rural marketing, OOH, Media Buying & Planning, PR, Healthcare, DM, Design and others.
•Has conceived and guides India’s best Post Graduate Program in Advertising & Media at Northpoint.
•Was adjudged “Media Marketer of the Year” at Brief Media Awards & received the Indira Super Achiever Award in 2003.