'Will integration of mobility solutions with OOH deliver brand message more effectively? The way forward'
Manu Seth, Senior Director Marketing, South Asia, HTC, has been formulating and implementing the company’s marketing initiatives in India since 2011. He has rich experience in constructing new marketing organisations, defining a brand’s marketing strategy to enter into the Indian market; building brands with innovative marketing techniques and executing high profile multimillion-dollar marketing campaigns. He has successfully executed campaigns across all verticals: ATL, BTL, Social Media, On-ground Events & PR, including tactical demand generation and channel partner marketing.
Manu is an innovative marketing leader, who comes with more than 19 years of experience with a proven track record in groundbreaking 360-degree consumer marketing across brands like HTC, Motorola and BlackBerry, Tata Indicom (Tata Teleservices), Idea Cellular, Times of India and Tata Infomedia in the Indian market.