A sales, advertising and marketing professional with an experience 18+ years. Started his career as hard core sales professional in the LT Foods Ltd, a Foods Company having Daawat Basmati Rice as its flagship brand and managed to maintain the leadership position and market share in Delhi NCR region. Then moved on to the marketing and branding dept in the same organisation. Spearheaded the largest retailer loyalty across the country. 

Thereafter took the plunge into the Advertising agency to learn the nuances of advertising communication, serviced various brands ranging from FMCG, Foods, Mobile and B2B clients.

Then moved on to head the Trade Marketing Function in LT Foods Ltd. and successfully implemented the Sales & Distribution Processes proposed by Earnt & Young. Ideated many successful trade promotions which resulted into 25%-30% volume Growths. 

Currently heading the Trade Marketing and Activation Function in Adani Wilmar Ltd which also includes the driving the OOH campaigns for all the products under Brand Fortune like Edible oils, Basmati Rice, Besan, Soya nuggets and Atta.