Among the top talents in the Indian alco-bev segment, Ruchika brings over 18 years of experience working at some of the finest and diverse corporate firms. A consumer behaviour and lifestyle expert, as Marketing Director, Ruchika drives strategic brand thinking and premiumisation for the internationally renowned and diverse portfolio of Beam Suntory in India. She is also leading a shift towards digital-first equity building through social intelligence and other techniques, delivering a strong share of voice across her brands, and crafting an exciting pipeline of international innovations to bring into India. 

Having previously led branding for brands like Uber, Bacardi and CavinKare, Ruchika has a wealth of experience in consumer behaviour, integrated marketing communication, Insights & trends, digital & influencer strategy, partnering CRM, performance marketing, programmatic & first party data as well as P&L responsibility.