Discovery and Innovation must be a Way of Life - A memorable journey from Calcutta to Bombay via Middle East and London with stop-overs in US, Europe, Singapore, Australia, Sri Lanka and Bangladesh. Starting with advertising and today having launched and successfully established “Product of the Year, India” and “Coffee Kettle”, her career spans over 25 years. With four stints of having set up an organization from scratch to making them successful in their first year itself. Set up the first Integrated Marketing Agency in Middle East and India with specialized practices for retail and new media. She has worked in leading global agencies – Grey Worldwide, Bates Worldwide, JWT and Lowe across India, Middle East, Levant, London and other parts of Europe.
“Product of the Year” is the largest survey on product innovation covering over 100 companies and brands across 30,000 respondents in 36 Indian markets and is today a benchmark in Innovation recognition. It is the largest 100% face-to-face survey on Innovation.
“Coffee Kettle” helps to drive Innovators to the “7th Dimension of Innovation”. By applying new “Intuitive Research” tools , techniques and analyses for organisations to put a lateral process in place towards market changing ideas. That may result in re-engineering of Brand Portfolio or even Strategic Re-Modelling. Please refer to her column on this subject titled “New Product Innovation with Old Research”.
She has international experience across over 20 countries in a) Managing global networks b) Integrated Marketing and Brand Innovation Strategy and communication Development across brands such as British American Tobacco, P&G, Unilever, Nokia, Star TV Network, ICICI Credit Cards, IDBI Bank, Optimix, Allied Domeq, Global Retail Brands, Dubai Shopping Festival amongst others c) Quantitative and Qualitative research analyzing Consumer Insights and Trendcasting d) Mergers and acquisitions e) Business Development as Start ups and New Practices.
As Innovations Consultant to The Indian Express she has restructured the Brand and its marketing through a process of deconstruction and a Pan-India equity survey to identify opportunities for the direction ahead. She has developed successful Innovative IPs bringing the top brands to associate with them on these concepts while getting new readers to connect better with The Express. Please click on the link below to experience The Express Adda, one such successful venture. https://www.youtube.com/results?search_query=Express+Adda.
Panel Moderator, public speaker and Learning Enabler – She moderates panel discussions and anchors high profile industry and corporate forums for NDTV Profit. She is also a public speaker on business and student forums on Innovation, Consumers and Brands. On the Advisory board of Vishwakarma University, Pune and faculty at MET Mumbai.
Jury Member at the Tata Group Innovations Awards and Aditya Birla Group Inspiration Awards
“A Leader Prepares” – Her organization conducts Senior level Leadership programs at MNCs under the banner “A Leader Prepares” on Value Based Decisions, Presentation Skills, Negotiation Skills, Lateral Innovation Process and Competitive Advantage.
She has held the position of Sub-committee member at Bengal Chamber of Commence
She teaches social skills and “science through play” at Anchorage (NGO for adults with learning and motoring disability)
Writing is her passion – She is a Columnist with The Indian Express and Financial Express covering Socio-cultural, Political, Media, Brand Marketing and Popular Culture.