OAC

SPEAKERS & TOPICS 2005 - 2016

Speakers and Topics at OAC - 2016

"Driving in top gear with OOH"
Sanjeev Handa, Vice President and Head of Marketing, Maruti Suzuki India Ltd

"Will integration of mobility solutions with OOH deliver brand message more effectively? The way forward"
Satyajit Sen, Director- Media Management, Samsung India

Watch and Learn : Then Do it Better
David Payne, Founder, Mediabridge Global

"Will interactive technologies provide new growth stimulus to OOH business? Opportunities & barriers"
David Gordon, Insight Director, Posterscope UK

Prakash Iyer, Motivational Speaker


"What will it take for Indian OOH to achieve double digit growth?"
Vikram Sakhuja, Group CEO, Madison Media & OOH, Madison World

"Planner's Purse...2025"
Sanjeev Goyle, CEO -- OOH & Rural, IPG Mediabrands

"Young Outdoorians Contest 2016"
Anchor: Archana Aggarwal, Vice President - Brand, Airtel

"How OOH helps E-com brands in customer acquisition? Opportunities & Challenges"
Rahul Taneja, Chief Business Officer, Jabong

"How technology can be a game-changer for the Indian OOH industry"
Suresh Balakrishna, CEO - India, Middle East and South Asia, Kinetic Worldwide

"Will integration of mobility solutions with OOH deliver brand message more effectively? The way forward"
Manu Seth, Senior Director Marketing, South Asia, HTC

"How Metro networks can attract high-end brands to advertise on Metro media"
Sharat Sharma, Director (Operations), Delhi Metro Rail Corporation (DMRC)

"Will integration of mobility solutions with OOH deliver brand message more effectively? The way forward"
Milind Pathak, COO, Madhouse - South Asia

"How metro networks can transform transit media advertising"
Sanjay Kapoor, GM & Head Corporate Communications, PR & Marketing of L&T Metro Rail (Hyderabad) Ltd

The Quintessential OOH Quiz
Anchor: Nabendu Bhattacharyya, CEO & Managing Director, Milestone Brandcom

"How Railway media can be leveraged to accelerate Indian OOH growth"
R P Thakur. Executive Director, Non Fare Revenue, Ministry of Railways, Government of India
Bharat Rajamani, Director & Solution Leader - Marketing and Advertising Risk Services (MARS), EY

Speakers and Topics at OAC - 2015

Keynote Address: "If OOH could sing and interact in local dialect"
Pradeep Shrivastava, Chief Marketing Officer, Reliance Jio

Valedictory Address
Rupinder Singh Sodhi, Managing Director, Gujarat Cooperative Milk Marketing Federation (AMUL)

Foundation Session: OOH Industry Status & Growth Prospects - A Statistical Overview
Smita Jha, Leader - Entertainment & Media Practice, PwC India

"How technology and social media amplification are moving OOH to the centre of strategic planning"
Mauricio Sabogal, Global CEO, Kinetic Worldwide

"Emerging trends in financing of media business -- What OOH media firms must do to attract investments"
Gaurav Deepak, Managing Director, Avendus

"Can OOH Media Networks Deliver Higher Visibility & ROI? Opportunities & Challenges"
Olivier Heroguelle, Managing Director, JCDecaux Advertising India
G K Suresh, VP Marketing - Foods Business, ITC

"How to make the Outdoor Advertising Market grow?"
Sam Balsara, Chairman & MD, Madison World

"Physical Infrastructure Growth in India - Creating New OOH Avenues"
Abhay Kumar Mishra, CEO, Mumbai Metro One

"Digital OOH - Opening up Real-time OOH advertising"
Tom Goddard, Non-Executive Chairman, Ocean Outdoor, UK, Executive Chairman, Digicom, UK & Vice President (International), FEPE

"Banking on OOH" Rajat Mehta, President & Country Head-Brand, Digital & Retail Marketing, YES Bank
Jasneet Bachal, Sr. Vice President - Group Marketing, Kotak Mahindra Bank
Anand Dubey, Vice President & Associate Marketing Partner, IndusInd Bank

"What will it take for OOH to get a bigger pie of media plans?"
Anupriya Acharya, Group CEO, ZenithOptimedia India

"How OOH works for my brand - a case study of Axis Bank"
Sagnik Ghosh, Senior Vice President & Head Marketing, Axis Bank

"OOH delivers -- A case study of Omkar Realtors"
Bharat Dhuppar, CMO, Omkar Realtors & Developers

"How to attract the best talent to build OOH business competitiveness - pros & cons"
Arghya Chakravarty, CEO, Times OOH

"How emerging media can contribute to OOH growth"
Anurag Nigam, Vice President & Chief of Operations, Tata Communications Payment Solution

"The Need for Sustainable & Responsible Printing processes for OOH"
Santhosh PG, Business Development Manager, Commercial Solutions Division, 3M India

Speakers and Topics at OAC - 2014

"The Ugly Truth - DOOH , Interactivity and Engagement"
Gallen Yip, Research Director, Kinetic Worldwide, Asia Pacific

"Do’s and Dont's in Digital OOH in India"
Rajan Mehta, Founder & CEO, Live Media

"UK Adscreen Networks: Lessons learned from the last 10 years"
Peter Livesey, Managing Director, Esprit Digital

"7D Innovation"
Charulata Ravi Kumar, Director, Coffee Kettle

"Truth be told: Amul - Speaking the language of consumers in the outdoors"
Rahul DaCunha, Managing Director, DaCunha Communication

"Outdoor Media - How it works for my brand"
Sudeep Narayan, Marketing & PR Director, Volvo Auto India

"What it takes to get the best out of OOH"
Madhu S Dutta, Chief Marketing, Pantaloons Fashion and Retail Ltd

"Emerging Trends in Indian OOH"
Nabendu Bhattacharyya, Managing Director, Milestone Brandcom

"Global Trends in Out Of Home"
Chris O’Donnell, Global Commercial Director, Posterscope Worldwide

"Young Outdoorians"
Anchor - Bhavana Mittal, Head of Media, Indian Sub-Continent, CBS Global Media, GSK

"Nukkad Pe Milna"
Santosh Padhi, Chief Creative Officer & Co-Founder, Taproot India
Emmanuel Upputuru, Founder, Chief Integrated Officer, ITSA

"How Luxury brand can leverage OOH medium for a domineering brand presence"
Moderator - Anant Rangaswami, Editor, Storyboard, CNBC, TV18
Panelist - Ruchita Sharma, Head Marketing Operations & Communications, Swarovski India
Arun Marc D’Silva , Managing Director, Retail Interface
Arif Saleem Padiath, Senior Business Manager, Zoya Titan Company Ltd

"Delhi Metro = 900 million commuters, How we are maximizing this big OOH opportunity"
Moderator - Manu Seth, Marketing Director, HTC India
Panelist - Sharat Sharma, Director Operations, Delhi Metro Rail Corporation Ltd.
Sunder Hemrajani, Managing Director, Times Innovative Media Ltd
Siddharth Subramaniam, Principal Manager, Media, ITC Foods
Haresh Nayak, Managing Director, Posterscope Group India

"Emerging Trend: Media Owner-cum-agency - Pros & Cons"
Moderator - Sam Balsara, Chairman & MD, Madison World
Panelist - Pawan Bansal, Chief Operating Officer, Jagran Engage (OOH Division of Jagran Group)
Raj Mohanty, Vice President Kinetic, India
Alok Jalan, Managing Director, Laqshya Media Group

Speakers and Topics at OAC - 2013

"Indian Way of Leadership"
Devdutt Pattanaik - Author - Business Sutra

"Master class on Creativity for OOH Media"
Sonal Dabral - Chairman & Chief Creative Officer - DDB Mudra Group
Santosh Padhi - Chief Creative Officer & Co-Founder - Taproot India

"Sharing Responsibility - Is client playing its part?"
Moderator - Lloyd Mathias - Founder-Director - GreenBeen Ventures
Rajesh VL - Executive Vice President -Marketing - ITC - Food Business
Amitesh Rao - Director - Brand & Media, MTS India

"Is Activation a threat to Traditional OOH"
Moderator - Deepak Jayaram - Head DIALECT - the activation, new media and retail practice - Groupm media (I) Pvt.Ltd
Panelist - Abhish Chandhok - Head - Activation, Media and Consumer Intelligence - Nokia India

"Growing Business for Specialist Agencies in Asia - Challenges & Opportunities"
King F. Lai - chief executive officer - Asia Pacific, Kinetic

"How should specialist agencies can get rid of traders - trade mark"
Sam Balsara, Chairman & Managing Director, MADISON WORLD

"Design & Construction of OOH media"
Torsten Illgen - Design Director - Inros Lackner, Vietnam

"Short-term tenure ke side effects"
Rajendra Jagtap, Additional Municipal Commissioner, PMC

"OOH Media - Expectation & Delivery"
Moderator - Lokesh Kumar R - Director - Crossroads
Panelist - Keyur Shah - Chief Executive Officer - Muthoot Pappachan Group
C.Vasudev Rajesh - Vice President Marketing - Chettinad Cement Corporation Limited

"OOH Media - Expectation & Delivery"
Moderator - Praveen Kumar vadhera - Country Head - Bates Wallstreet
Panelist - Jitendra Chauhan - Chairman & Managing Director - JadeBlue Lifestyle India Ltd
Bharat Dhuppar - Chief Marketing Officer - Omkar Realtors & Developers

Speakers and Topics at OAC - 2012

Keynote Speaker (Day 1)
Ranjan Kapur - Country Manager - India, WPP

Keynote Speaker (Day 2)
Subhash Kamath - Managing Partner - BBH India

"Innovation - Strategy for survival & status quo OR differentiation and growth?"
Moderator - Navin Talreja - Managing Partner - Ogilvy, Mumbai
Sunder Hemrajani - Managing Director - Times Innovative Media Ltd.
Nabendu Bhattacharya - Founder & Managing Director - Milestone Brandcom
Mukesh Manik - M-I-C Encyclomedia Networks Pvt. Ltd.

"Oligopsony: The arguments for Opportunism versus Obligation"
Moderator - Ajay Kakar - Chief Marketing Officer - Financial Services - Aditya Birla Group
Mandeep Malhotra - President - Mudra Max
Pawan Bansal - Chief Operating Officer - Jagran Engage
Hemanth Shah - Managing Director - Lintas Initiative Outdoor

"Cutting the OOH Gordian knot"
Moderator - Sandip Tarkas - President - Customer Strategy (Future Group) and CEO (Future Media),CEO(T24) India
Mallikarjunadas CR - CEO - SMG India
Meenakshi Menon - Founder & Chairperson - Spatial Access

"Is OOH more policed than policised?"
Moderator - Noomi D.Mehta - Chairman & Managing Director - Selvel One Group
Mangesh Borse - Founder Director - Symbiosis Advertising
Chandramohan - Founder - Venpakal Group

"No Metric, No Moolah?"
Abhijit Sengupta - CEO - OAP & Touchpoint
Punitha Arumugam - Director - Agency Business - Google India
Sumeet Pahwa - General Manager - Marketing - Tata Teleservices

"raste ka maal saste mein"
Santosh Padhi - Chief Creative Officer & Co-founder - Taproot India, Mumbai

"No barriers for entry. No barriers for failure."
Moderator - Sam Balsara - Chairman & MD - Madison World
Sunjjoy Daadhicch - President - Explo Media Pvt Ltd
Indrajit Sen - Executive Director - IOAA
Alok Jalan - Managing Director - Laqshya Media

"Reinventing OOH to address current communication requirements"
Ambika Srivatava - Chairperson - Vivaki Media Exchange

Speakers and Topics at OAC - 2011

"Stuck@Six to - The road to Ten"
Lynn de Souza - Chairman & CEO - Lintas Media Group

"BETA BAHAR JAA KE KHELO" - The future is out of home.
Sonal Dabral - Regional Executive Creative Director & India Chairman - Bates 141
Sagar Mahabaleshwarkar - Chief Creative Officer - Bates 141

"Innovation and the world's oldest Media vehicle"
Anuradha Agarwal - Vice President - Brand Marketing - Vodafone

"Re-thinking OOH"
Alok Agrawal - COO - Cheil India / SW Asia Regional HQ

"Opportunities for OOH in the second largest spending category" - The ICICI perspective
Ronita Mitra - Head - Corporate Brand Group - ICICI Bank

"How specialists can help increase the salience of OOH in media plans & as a percentage of spends"
Rajul Kulshreshtha - MD - Kinetic India

"The IOAA agenda for thinking, defining & realising the industry of tomorrow"
Noomi D.Mehta - Chairman - Indian Outdoor Advertising Association

"Signs of tomorrow"
Pawan Bansal - Chief Operating Officer - Jagran Engage

"Signs of tomorrow"
Sunder Hemrajani - Managing Director - Times Innovative Media Ltd

"IOS - Learning from Phase I & Challenges for Phase II"
Shripad Kulkarni - Chief Executive Officer - Allied Media

"The Road To Hell"
Abhijit Sengupta - CEO - OAP & Touchpoint

"Integrating tech-countability into Indian OOH advertising."
Session 1 - Thousand Words
G.S Sridhar - President & CEO - Outdu

Session 2 - Proof of Performance
Harjaap Singh Mann - Managing Director - Proof of Performance Data Services Pvt Ltd

"Emergence of Satellite towns and its relevance to Outdoor Media opportunities"
Sanjay Vithal Pattiwar - Additional Commissioner - Navi Mumbai Municipal Corporation

"Best practices that could make OOH advertising business more transparent"
Ashish Pherwani - Associate Director , Advisory Services - Ernst & Young Pvt Ltd

"Impact of Point of Taxation Rules under service tax on the OOH media industry"
Santosh Dalvi - Executive Director - KPMG

Speakers and Topics at OAC - 2010

"Inauguration & Keynote Address"
Raj Nayak - Managing Director - AIDEM Ventures

"Lets get OOH its place on the table"
Madhuri Sapru - Managing Partner - Kinetic and Dialect

"Promoting, protecting and advancing the outdoor industry since 1881 "
Jeff Golimowski - Communications Director - OAAA

"Building a healthy eco-system of Infrastructure development and Outdoor Advertising in India"
Adam Whitford - Director – Commercial Business Development - Second Harvest

"The Media's Medium"
Rameet Singh Arora - Head Marketing COLORS, Viacom 18

"10 Challenges for Outdoor Creative in India"
Agnello Dias - Co-Founder and COO - TapRoot India

"What will encourage more product & service categories to use OOH consistently in their marketing mix"
Ashish Bhasin - Chairman(India) & CEO(South East Asia) - Aegis Media

"Moving the OOH to next level- engaging the consumer through OOH”
Praveen Vadhera - Country Head - OOH - 141 Wall Street

"A walk down memory lane!”
Pratap Bose - Chief Operating Officer - Mudra Group

"Creating desire and building awareness with Outdoor Innovations"
Bishwajeet Samal - Head of Marketing Communication - Volkswagen Group Sales India

"The destiny of the outdoor market in Chennai" - What it was and where is it headed ?
D. Muralidharan - Managing Director - Metro Multimedia

"Too many specialists slicing the same pie! Are we causing our own destruction?"
Mandeep Malhotra - Senior Vice President- Mudra Max

"Relevance and impact of OOH among youth in India"
Samyak S.Chakrabarty - Managing Director - Concrea

"How Delhi got its groove back"
Mukesh Gupta - General Secretary - DOAA

"How Mumbai got its groove back"
Bimal Vora - Executive Committee - MHOA

"How Kolkata got its groove back"
Nirmal Thakur - General Secretary - KOAA


Panel Discussion : An ounce in name of commission, tons of expectations, Reasonability questioned
Moderated By : Sam Balsara - Chairman & MD - Madison World
Panelists :
Arun Sharma - General Manager - Marketing & Head Media- Bharti Airtel
Arminio Riberio - CEO - Madison Outdoor Group
Ajay Dang - Head Marketing(West & South) - Hindustan Times
Nabendu Bhattacharya - Founder & Managing Director - Milestone Brandcom


Panel Discussion : I to Industry
Moderated By : Roda Mehta
Panelists :
Noomi D.Mehta - Chairman - Indian Outdoor Advertising Association (IOAA)
Indrajit Sen - Vice Chairman - Indian Outdoor Advertising Association (IOAA)