Outdoor Advertising Convention (OAC) 2017 directed focused attention on the key factors that will likely drive Indian OOH industry growth in the next 2-3 years – investments in Digital OOH (DOOH) media & RoI thereof; more innovative use of new technologies to deliver impactful OOH brand campaigns; key steps to creating a comprehensive, common OOH currency; best ways to market OOH; business opportunities that stem from expansion of infrastructure projects like airports; steps to make media planners believe more in OOH; and dovetailing of OOH and social entrepreneurship.
The 2-day Convention was addressed by celebrity speakers, global OOH experts, well-known media planners, Indian OOH leaders, and technology evangelists. For the first time, OAC was addressed by a Bollywood icon Anupam Kher who gave an inspirational talk on how to carve one’s own place in a competitive world.
Global OOH leaders from the UK, South Africa, China and Dubai shared case studies on the efficacy of DOOH advertising, adoption of OOH audience measurement metrics, among others.
To ensure that the convention was most interactive, an OAC app was launched at the event that facilitated seamless networking among the participants, Q&A session participation, feedback capture, apart from updates on the programmes.
The Quintessential OOH Quiz was another key dimension of the Convention – wherein the contest was conducted via the OAC app.
OAC 2017 set the stage for deeper industry engagements and meaningful business dialogues.