An accomplished marketing professional with over 16 years of experience in the financial sector, Geetanjali’s expertise lies in designing marketing strategies, visualizing digital-social media marketing road map, conceptualizing creatives, and business-intelligence driven campaigns by leveraging video, voice and vernacular for an all-rounded communication strategy. An alumnus of MICA, over the years she has led marketing for some of the largest brands such as MetLife, ICICI Prudential Life, Tata AIG General Insurance and L&T Mutual Fund.

Currently, Geetanjali is the Vice President and Head of Marketing at Franklin Templeton India. Her primary responsibilities comprise of creating integrated, multi-channel marketing and customer experience strategy to drive business growth. She is busy building the brand in India by increasing engagement, elevating brand awareness and enhancing customer delight across all touch points.