Doug Pearce

Doug Pearce

Doohken Network, China

''How OOH can tackle the DSP challenge''

Until 2018, Doug was the Greater China CEO of Omnicom Media Group (OMG) and is currently Non-Executive Chairman of OMG, China. With over 17 years in China, Doug is one of the most senior and respected media agency leaders in China. In previous roles he was CEO of Starcom Greater China and Managing Director of Leo Burnett Shanghai. He also spent 4 years consulting to clients on improving their media ROI at Accenture, where he was the Asia Pacific lead. 

 

Currently, under Doug’s stewardship, Doohken Network is bringing measurement, data and programmatic buying to outdoor by building China's first platform of prime location digital advertising sites through the supply of next generation technology for use in indoor and outdoor screens.