Apurva is a Marketing and Business professional with nearly two decades of experience. He has exposure in diverse industries like durables, FMCG, and financial services. Within financial services, Apurva has spent considerable time in life insurance and banking.

Customer experience and brand-led organisational impact creation are key interest areas for Apurva. He has been in the driving seat for a key organisational transformation project. Apurva strongly believes in cultivating a happy workplace environment that prioritises empathy while driving cutting-edge performance.

Beyond his professional pursuits, Apurva has keen interests in public speaking, outdoor sports, movies, and Hindi film music.