An experienced  marketing professional, Abhinav is responsible for proposing, creating & executing brand marketing &communication for the ‘sport’ motorcycling category - domestic market, and subsequently building a Go-to-Market plan to meet business and brand metrics at Bajaj Auto.

He is currently managing a portfolio of brands (and brand managers) that are among the most iconic in the Indian motorcycling space - Pulsar, Avenger & Chetak.

Prior to Bajaj Auto, Abhinav was with Pernod Ricard India, where he was handling the Chivas Scotch 

Portfolio. He was the P&L Lead  and Proposer of the annual plan for the brand family and worked on on ATL &media planning, communication strategy,execution (including mainline campaigns & tactical intervention), central BTL, social &digital channels, PR & OOH. 

Abhinav’s brand experience also includes top names such as adidas, Louis Vuitton and Titan.