Kumar Gaurav is a marketing expert with experience of over two decades. He has spearheaded an array of marketing initiatives across diverse brands and sectors, ranging from FMCG and Telecom to Lifestyle and Financial Services. He has mastered customer-centric innovation and strategic communication. 

At IndusInd Bank, he is currently heading the Marketing Department of one of its critical business units (Bharat Financial Inclusion Ltd) i.e. BFIL, where he is focused on enhancing the brand narratives and undertaking marketing initiatives to position BFIL as a leading financial service company in India.

Prior to IndusInd bank, Kumar was associated with Edelweiss Tokio Life Insurance, Jana Small Finance Bank, Pernod Richard, Idea Cellular, HDFC Bank, Shoppers Stop.

Kumar comes with a passion to curate powerful brands, and the ability to identify key & strong consumer behaviour insights. He has led various brand KPIs, media & creative communication, ATL/BTL, product launches, PR & corp comm and digital/social media campaigns. He has driven various successful consumer acquisition and engagement programs which have set a benchmark.

Kumar has also been recognized with several awards like  Asia's 100 Power Leaders in Marketing & Communications 2022 by White Page International and was the winner of Icons Award in August '20. He was also featured in the Guinness World Record for Organ Donation campaign in December  '19.

Kumar is an avid reader and loves to engage himself in reading about Blockchain, Cryptos and new developments in the Fintech industry. He is also a  Gold medallist in computer science and holds an MBA in Marketing.