An accomplished Marketing professional with over eighteen years’ experience, Sidheshwar has experience across multi sector brand businesses and managing a profitable P&L. His work experience covers Government Sector and MNCs, steering critical work for global power brands including Visa, P&G, Unilever, GE, Mondelez, Generali and ITC. 

With ‘Deep India’ exposure, Sidheshwar has worked with a team of multi-talented and multi-faceted creators and partners delivering long and short format content with multi-million dollar creation and budgets dissemination. This was accompanied by ‘On Scale’ digital experience across brands.  

He was acknowledged for challenging gender inequality with Ariel #ShareTheLoad and breaking menstruation related taboos with Whisper #TouchThePickle. And democratizing dreams and pivoted access to money with debit and online payment solutions from Visa. He also created and deployed #RoadsThatHonk, an initiative with HP Lubricants to make mountain roads in India safer. He is also credited with triggering demand acceleration in the cruiser category with Royal Enfield’s Meteor 350 #CruiseEasy and Classic 350 #BeReborn.