Anand is a marketing professional with over 25 years of rich experience in building and nurturing Indian & MNC brands. He has been successful in creating brand awareness & reputation for organisations across Banking & Financial Services, Consumer Durables, Automobiles and Media sector. An astute marketer, Anand has hands-on expertise in brand & media management, new product launches, digital marketing, performance & growth marketing, social media, content marketing, campaign management, customer experience, market research, consumer insighting and corporate communication. At Mahindra Finance, Anand is spearheading the marketing function of financial services sector. He has set standards and provides direction & leadership for creating an enviable brand.

Prior to Mahindra Finance, Anand was heading Consumer Marketing at IndusInd Bank where he was instrumental in image makeover of the brand. Anand has also worked in marketing functions of Royal Bank of Scotland (RBS), ABN AMRO Bank, Haier Appliances, JK Tyre, Atlas Cycles and A&M Magazine during his professional career. Over the years Anand has been a contributor at various marketing & advertising forums as panellist, guest speaker, jury member, moderator & anchor.

Anand is an MBA from IPM, Lucknow and holds certification on digital marketing from ISB, Hyderabad. He has successfully undertaken ACE Leadership Management program from INSEAD, Singapore & France.