Outdoor Advertising Convention 2018


The Jury has the final word

The OAA 2017 Jury members shared their perspectives on the quality of work that they judged, the new norms that were introduced in the adjudication process, as also the way forward for OOH business in India. Read on.

 Amitabh Biswas- Marketing Head - News at Times Network

 Smritika Sharma, Head – Marketing, RAW Pressery

 Bhushan Chandorkar, DGM Market Activation, Mahindra

 Gaurav Suri, Sr. EVP - Head marketing & Training, UTI AMC (Asset Management Company)

 Rahul Pansare, Head Marketing, FCA

Shalini Kumar, AVP - Partnerships and Innovation, Star India

 G.G.Jayanta, National Marketing Head, Radio Mirchi

 Girish Upadhyay, Head - Media Planning & Buying, TATA Motors

Jaikishin Chhaproo, Head Media, ITC

 Kumar Gaurav, Vice President & Head of Product Marketing, Jayalakshmi Financial Services

 Pramod Patil, AVP – Group Marketing, Kotak Bank

Rohan Padhye, VP Marketing, Axis Mutual Fund

 Isteyaq Ahmed, National Head-Digital & New Initiatives, RED FM – New Delhi

 Ashish Bajaj, Media Head, Ola Cabs


 Bharat Kharbanda, Marketing Head, Electric Fans & Home Comfort Business, Usha International

Kaushik Prasad, General Manager, Consumer Marketing, Ford India

Sarthak Seth, Head -- Brand & Marketing Communications (India & South Asia) & Head -- Sanyo Business, Panasonic India

Yadvinder Singh Guleria, Senior Vice President, Sales and Marketing, Honda Motorcycle and Scooter India

Vikas Singh, Associate Vice President - Brand Marketing, Dainik Bhaskar Group

Jiveshdeep Singh Sandhu, Head - Marketing Communications, Nissan Motor India Pvt. Ltd.

 Archana Agarwal, Vice President – Brand, Airtel


1. The content was too good along with the theme.
2. Speakers were good but would have preferred to have a some from an FMCG brand.

Jacob Datta - VP - Business Development - Outreach OOH

The Good:
Nice collection of speakers. Sonal was good, Rajul was the best of the lot.
The service tax speaker was a masterstroke, need of the hour. Appreciated by everyone all around.
Raju Srivastav was undoubtedly a runaway success and became the best highlight of the conference.
There was stricter time management most of the time compared to the previous years
All the nominations highlighted in big size outside the venue was brilliant, created immediate excitement and anticipation for the awards

The Not-so-good:
I have the same gripe as previous years. Typically if there were 5 nominations in a category, one got gold, one silver, and all the other 3 got bronze. This please-all system needs to be subverted which will only happen once the jury has good enough judgment skills so as not to have a tie for any spot. I look forward to a day when there are 6 nominations and one each get a gold, silver, and bronze. Let there be someone nominated who does not get any metal as well. It will only enhance the stature of winning.
Raju Srivastav, despite his fantastic performance, should have been given a stricter time limit. He took close to one and a half hours by which time it was too late to sustain the same interest in the 2nd half of the awards. Since a few in the audience had started feeling hungry and restless, they walked out after his performance.
The auditorium had become too small for the first half of the awards which obviously had more attendance than the conference sessions.

Some suggestions for future editions:
Apart from the quiz, how about an impromptu creative contest, wherein everyone is divided into lots of small groups and given a half hour or 45 mins to come up with the best Hoarding creative on a theme. Let the best creative group get small prizes.
A poll of suggestions for betterment of the industry to be conducted and the best 3 to be read out at the end of the conference
A session on the designing of a creative,i.e. how does the creative process take place from the initial thought to the flex on the display including software processing, designing, production, etc.

Overall, as usual, fantastic job done. Keep up the good work.

Ajaz Memon - Managing Director - Network Media Solutions