Ronita Mitra comes with 18 years of experience across FMCG and financial services.

Her career has seen her launch and relaunch and work on brands across categories and industries

She has been with the ICICI Group for 4 years, first as head of marketing and customer strategy at I Pru AMC and subsequently as head of corporate brand at ICICI Bank.

While with ICICI Bank she has been involved with the post crisis communication during Oct-Dec 2008 followed by the launch of the new campaign, khayaal aapka to re-position the brand in the consumer’s mind.

Prior to financial services, she has worked in FMCG companies across categories such as Johnson and Johnson, International Bestfoods, Marico and Castrol (part of BP).