Kinetic is India’s leading OOH Company. Having joined the company in Oct 2010, the ambition is to steer India’s largest OOH Company towards greater profitability.

Previously, as Managing Director of Motivator, I ran the P & L of an agency that was only 5 years old and the youngest in the stable of Group M Media India. Key achievements include a low attrition rate, new business development (which has allowed us to deliver business growth of more than a 100% on top line, and growing revenues by 65%. In Oct 2010, I left the agency with a profit of more than a 1mn USD and a stable client and talent base.

I joined GroupM in 2004 and was initially looking after the LG media business as the GM and later on as Managing Partner. Key responsibilities included building client confidence and stabilizing the business.

Prior to joining Group M I had a very successful stint with universal McCann for over 11 years (1992-2003). Post the stint at McCann, I also worked in Indonesia as well as Singapore. As Technical Advisor in Zenith Optimedia in Indonesia (a media start up- 2002 -03) I was able to develop a team of 25 people who were well versed in media. Singapore saw me do a sales job in CNBC (2003 -04) handling the South East Asian region.

Core Competencies
• Leadership skills
• Talent to attract people to a common cause and deliver the goal
• Strong client perspective and relationship management
• Strong strategic media and marketing perspective
• Strong media Owner relationship skills
• Ability to deliver within a matrix system of operations
• Strong understanding of the media market place
• Develop innovative media solutions that win major accounts
• Effective new business creator bringing major accounts into the Agency portfolio
• Strong international accounts and agency management experience
• Have always delivered in the most adverse situations
• A start up and turn around man.