Head – Brand Marketing, Corporate Communication & Digital Vertical, Tata Capital
Ms. Veetika Deoras is Head – Brand Marketing, Corporate Communication & Digital Vertical at Tata Capital, the financial services arm of Tata Sons.
At Tata Capital Limited, she was a part of the core team that worked towards the formation of the Company, and subsequently went on to head the Brand Marketing and Corporate Communication for Tata Capital Limited, and its subsidiaries. She has been instrumental in setting up these functions at Tata Capital Limited, and in creating and developing the ‘Tata Capital’ brand and its promise (‘We only do what’s right for you’), identity and strategy. Under Veetika, the Tata Capital brand has grown exponentially in the last four years, with award winning mass media campaigns and unique initiatives.
Recently Veetika has been entrusted with the establishment of the ‘Digital Vertical’ in Tata Capital, which looks at opening the digital space as a source of business for its products and services. She also oversees Internal Communication and drives the Public & Media relations strategy and function. Her role in Tata Capital also includes being part of the Operations Committee and Corporate Sustainability Committee.
Veetika is a TAS (Tata Administrative Services) officer working in the Tata Group for more than 10 years. Prior to Tata Capital Limited she has worked in the areas of Brand, Marketing and PR in Tanishq, Titan Industries Limited and Tata Indicom, Tata Teleservices Limited.
Prior to Tata Teleservices, Lloyd was the Senior Director, Sales & Distribution for Motorola’s Mobile Device Business. Lloyd drove the turnaround of Motorola’s Mobile business in India with a 9X growth in volumes over 17 months. He was the Marketing Director from 2005-2007, responsible for making Motorola among India’s 10 most loved brands.