Mr. Sunil Vasudeva joined a growing OOH Partnership company under the leadership of his father & uncle in the year 1975 at which time Pioneer was already established in UP, Punjab, Rajasthan, J&K & Haryana, by end 1981 Pioneer became a leading force in Delhi and slowly & steadily wound up the business in other states. Pioneer’s reign continued in Delhi till the end of 1997 by which time the company had amassed the largest no of hoardings in the Capital.

The entrepreneurial nature of the family ensured the growth beyond the capital. Pioneer saw every challenge as an opportunity to excel and bring newer and better things at optimum cost as an offering to their clients.

Under the able guidance of Mr. Sunil Vasudeva, branch offices were opened in Mumbai, Kolkatta & Jaipur, when the company bagged the sole advertising rights of Kolkatta Metro Railway Stations, in Mumbai the company started the innings with sole advertising rights by way of kiosks installed above the signals; subsequently, it also bagged the sole advertising rights on Local Railway Stations like Andheri, Dadar & then Bandra.

In the year 2002 the sole advertising rights on BEST Buses of Mumbai was bagged by the company and then there was no looking back. This tender was further renewed and went on for 8 years, in the meantime, the company forayed into hoardings of its own as well as traded. Then over 100 designer shelters were taken on BOT basis. This was added with the sole advertising rights on street light pole kiosks in Mumbai for a period of 3 years further renewed for another 3 years.

This partnership firm converted into a Pvt. Ltd. Entity in the year 2004, currently the media owned in Mumbai – Street Light Pole Kiosks, Designer BEST Bus Shelters, MSRTC Mega Shelters, Public Conveniences and Hoardings.