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MEDIA COVERAGE |
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OAC 2010:Consolidation, regulation will spur outdoor growth: Raj Nayak |
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Raj Nayak says that the outdoor industry will experience higher growth when consolidation of media ownership sets in.... |
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OAC 2010: 'Unite or die!' |
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On Day One of the Outdoor Advertising Convention 2010, in the post lunch discussion, Jeff Golimowski, communications director, Outdoor Advertising Association of America (OAAA)....... |
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Outdoor industry has come a long way since the days of hand-painted hoardings: Pratap Bose |
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The early advertisers were essentially the film industry, tobacco companies, confectionary makers, personal care products manufacturers,... |
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OOH 2010 ad expenses to grow 7%, Telecom to lead |
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Out-of-home ad expenditure will grow 7 per cent with the telecom sector leading the way for FY 2009-10. Out of the total ad spend in OOH during FY 2008-09, telecom spend accounted for 42 per cent, followed by financial services sector at 14 per cent, media at 11 per cent and FMCG at 7 per cent, says Pratap Bose, COO, Mudra Group... |
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Need for transparency, enhanced reach and efficacy |
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There is a need to build transparency in the entire value chain which includes advertisers, agencies and media owners, need for national reach, and to demonstrate the real potential and power of the OOH medium—these were the concerns voiced by Ashish Pherwani, senior manager, media & entertainment, Ernst & Young Pvt Ltd.
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Measurement system has to capture advertiser consumption |
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Mallikarjuna Das, COO, Madison Media Infinity, speaking on ‘Investments in research and the expected payoffs - A media buyer’s perspective’, urged the OOH industry to have a common currency of measurement. He also said that a measurement system needs to capture not just audience consumption but also advertiser consumption... |
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Research key to convince clients on OOH medium effectiveness |
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Day One of the Outdoor Advertising Convention (OAC) saw Arun Pinto, regional VP - south and west, BigStreet, speaking on “Can media owners really benefit from investing in research?” Pinto says media owners need to understand their clients’ needs, their campaign objective besides convincing clients about the effectiveness of the medium through tools and data generated by research... |
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Soundbytes from OAC 2009 |
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network2media spoke to a few of the prominent personalities attending the fifth edition of the Outdoor Advertising Convention (OAC) to gauge their perception of the first day of this annual event. |
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