On Day One of the Outdoor Advertising Convention 2010, in the post lunch discussion, Jeff Golimowski, communications director, Outdoor Advertising Association of America (OAAA).......
OAC 2010: "Engagement, and not innovation, is the key: Praveen Vadhera"
The second day of the Outdoor Advertising Convention (OAC) in Mumbai began with a nostalgic walk down memory lane, presented by Pratap Bose, chief operating officer, Mudra Group, which took the audience...
OOH News | On day two of the OAC 2009, media owners, OOH specialists and advertisers took to the stage, raising their own issues and looking for solutions...
OOH News | Bose shared details like the OOH AdEx, projected growth and categories expected to do well amongst other things on Day One of the fifth edition of the OAC 2009...
Out-of-home ad expenditure will grow 7 per cent with the telecom sector leading the way for FY 2009-10. Out of the total ad spend in OOH during FY 2008-09, telecom spend accounted for 42 per cent, followed by financial services sector at 14 per cent, media at 11 per cent and FMCG at 7 per cent, says Pratap Bose, COO, Mudra Group...
There is a need to build transparency in the entire value chain which includes advertisers, agencies and media owners, need for national reach, and to demonstrate the real potential and power of the OOH medium—these were the concerns voiced by Ashish Pherwani, senior manager, media & entertainment, Ernst & Young Pvt Ltd.
The out-of-home industry is perceived as a commodity and not a strategy tool by advertisers and this is mainly because the industry is highly unorganized in the rate structure offered by agencies, high cost of innovation, etc, says Pradeep Shrivastava, chief marketing officer, Idea Cellular.
Mallikarjuna Das, COO, Madison Media Infinity, speaking on ‘Investments in research and the expected payoffs - A media buyer’s perspective’, urged the OOH industry to have a common currency of measurement. He also said that a measurement system needs to capture not just audience consumption but also advertiser consumption...
OOH News | Bose shared details like the OOH AdEx, projected growth and categories expected to do well amongst other things on Day One of the fifth edition of the OAC 2009...
Day One of the Outdoor Advertising Convention (OAC) saw Arun Pinto, regional VP - south and west, BigStreet, speaking on “Can media owners really benefit from investing in research?” Pinto says media owners need to understand their clients’ needs, their campaign objective besides convincing clients about the effectiveness of the medium through tools and data generated by research...
network2media spoke to a few of the prominent personalities attending the fifth edition of the Outdoor Advertising Convention (OAC) to gauge their perception of the first day of this annual event.
The Outdoor Advertising Convention (OAC), an annual convention and awards event, is all set to return in its fifth edition. While it cannot be denied that OAC has been the only forum for the out-of-home industry to meet and greet for the last four years, questions have been asked whether the annual convention has served any purpose.
network2media spoke to a few of the prominent personalities attending the fifth edition of the Outdoor Advertising Convention (OAC) to gauge their perception of the first day of this annual event.
