Anand Dubey

Anand Dubey

Head – Marketing
Mahindra & Mahindra Financial Services

''Why brand custodians fail to creatively use OOH - an everywhere medium?''

Anand is an advertising & marketing professional with 21 years of rich experience in building Indian & MNC brands. He has been successful in creating brand awareness & repute for brands across various categories like Banking & Financial Services, Consumer Durables, Automobiles and Media. An astute marketer, Anand has practiced various functions which include customer research & insights, brand management, corporate communication, media planning, product launches, digital marketing, social media management, campaign management & customer experience.

 

At Mahindra Financial Services, Anand is spearheading the marketing function of financial services sector. He has set standards and provides direction & leadership for creating an enviable brand. Earlier, Anand headed Consumer Marketing at IndusInd Bank where he was instrumental in the image makeover of the brand in small span of time. Anand has also worked in marketing functions at RBS, ABN AMRO, Haier Appliances, JK Tyre, Atlas and A&M during early part of his professional career. Over the years Anand has been a contributor at various marketing & advertising forums as panellist, guest speaker, jury member, moderator & anchor.

 

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