Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai
Associate VP Media Kotak Mahindra Bank
''Why brand custodians fail to creatively use OOH – an everywhere medium?’'
Pramod Patil is part of Kotak Mahindra Bank’score marketing team, and a key resource in strategic planning, buying and implementing the efficient media strategy for offline (TV, print , radio, cinema & outdoor) and online (brand campaigns) media of all the businesses of the Kotak group.
Prior to his joining Kotak Mahindra Bank, Pramod was Media Controller with Lodestar Universal. Before that he worked as Associate Media Director with Starcom Mediavest Group.