A Brand strategist with over 2 decades of progressive leadership experience across Telecom, FMCG & Alcho-beverages, Aashish has played a key role in building & repositioning of big ticket brands. 

In his current role at Idea Cellular, he is responsible for building National brand properties & Strategic Associations and driving the Integrated Marketing Communication for the same.  At Idea, he has been instrumental in    conceptualizing one of India’s largest on ground Live Music properties to create buzz for the brand.  He has also been credited with developing a unique OOH Media Spends Analysis tool for streamlining the media strategy for Idea across the country. 

Prior to his stint at Idea, he has devised winning marketing and business strategies in organizations like Pernod Ricard, Vodafone, Parle and Goodlass Nerolac. Aashish is an MBA (Marketing) and BCom graduate from Mumbai University and a certified Inbound Marketer from the Hubspot Academy. Aashish is also on the jury of various Marketing & Media Awards.