Anand is an advertising & marketing professional with 21 years of rich experience in building Indian & MNC brands. He has been successful in creating brand awareness & repute for brands across various categories like Banking & Financial Services, Consumer Durables, Automobiles and Media. An astute marketer, Anand has practiced various functions which include customer research & insights, brand management, corporate communication, media planning, product launches, digital marketing, social media management, campaign management & customer experience.

At Mahindra Finance, Anand is spearheading the marketing function of financial services sector. He has set standards and provides direction & leadership for creating an enviable brand. Prior to Mahindra Finance, Anand was heading Consumer Marketing at IndusInd Bank where he was instrumental in image makeover of the brand in small span of time. Anand has also worked in marketing functions of RBS, ABN AMRO, Haier Appliances, JK Tyre, Atlas and A&M during early part of his professional career. Over the years Anand has been a contributor at various marketing & advertising forums as panellist, guest speaker, jury member, moderator & anchor.