• Management Graduate with over 13 years of cross-category experience in Marketing and Advertising.

• Strong believer in the philosophy that brands need to change the conversation with consumers to push the business agenda.

• Good understanding of MarTech. With the world embracing digital, Rohan has used his experience of marketing & brand management in the context of digital, and leveraged technology for driving business objectives.

• Started his career in advertising working with Ogilvy & Mather and Leo Burnett where he got an opportunity to work on a holistic approach to marketing communication starting with mining consumer insights to strategy development to creating effective and creative communication for brands across different categories.

• Rohan has been spearheading the Marketing function at Axis Mutual Fund since April 2014 driving category awareness, digital marketing, marketing communication and digital acquisition including outbound contact center management.

• Prior work experience includes over 5 years at Blue Star Ltd where he worked extensively on foray of room airconditioners in the residential segment.

Awards & Accolades

• Recipient of ‘Digital Marketer of the Year’ Award - Personal Finance & Investments category at IAMAI (Internet & Mobile Association of India) Digital Marketers’ Awards in December 2016.

• Recipient of Axis Champions Award 2017. This award was given to select employees across the Axis Group for exhibiting exemplary work.

• Recipient of ‘Most Talented Marketing Professional – BFSI Sector’ award at Lokmat BFSI Awards, 2015.

• Won several awards at ABBY, EFFIES and EMVIES organized by The Advertising Club.

• While at Ogilvy, one of the campaigns was also a short-list at Cannes Festival of Creativity.