Each one of our childhood, has experienced a strong impression of the much taught phrase ‘United we stand, divided we fall’. No matter how hackneyed this phrase may sound, but we haven’t comprehended anything about it except for its meaning. Its relevance and effect is still to be experienced by our OOH Industry. The Indian OOH Industry still chooses to dwell in its ‘I’ space and views ‘We’ as an ideal. This approach has been of little help for ‘Us’, who aspire to be treated as an ‘Industry’.

With this thought all of us met at OAC to ‘Be the change, we wanted to see.’ The core focus of OAC this year was to explore the opportunities and the obstacles for OOH players to come together, and unify. Thus Industry witnessed the 2 action packed days, where interaction was to some extent leading to solutions; Convention was the arena where we were travelling from ‘I to Industry’. And it also provided huge platform for industry folks to meet, interact, network with fellow Industry folks and stalwarts and get the business that extra mileage.

After all the brainstorming, industry geared up for a celebration filled evening. The grand finale of OAC 2010 was the Outdoor Advertising Awards a platform that recognized path-breaking efforts in the development and usage of the medium. Audience Hooted! Cheered! Shouted! Celebrating the achievements.