OAA CATEGORIES - 2018

1. Brand Categories

Code Category Scope Entry Fees
1.a Telecom

Cellular service providers, Basic telephony, ISPs, Calling cards, etc.

Rs. 6000/- + GST Per Entry
1.b Financial Services

                                                                                                                                                                                                                                                                                          Banks , financial services , insurance companies , etc.

 

 

Rs. 6000/- + GST Per Entry
1.c Media & Entertainment

TV channels, radio, print media, outdoor concessionaires, movies, music labels, festivals, artistes etc.

Rs. 6000/- + GST Per Entry
1.d Automotive

Manufacturers and suppliers including consumables and spares in the automotive segment

Rs. 6000/- + GST Per Entry
1.e FMCG

Personal care, household, food & beverages

Rs. 6000/- + GST Per Entry
1.f Consumer Durables

White goods, Brown goods

Rs. 6000/- + GST Per Entry
1.g Retail Brands

Stores, Restaurants, Salons, Clubs, Gyms, etc.

Rs. 6000/- + GST Per Entry
1.h Real Estate & Construction

Real estate developers & construction companies (suppliers to real estate projects/construction companies will qualify under this 'OTHERS' category

Rs. 6000/- + GST Per Entry
1.i Travel & Hospitality

Airlines, Railways, Bus services, Hotels, Destinations, Tour operators, Travel services, etc

Rs. 6000/- + GST Per Entry
1.j Public & Social Service

Public health, Environment and Social issues

Rs. 6000/- + GST Per Entry
1.k Clothing, Footwear & Assessories

Clothes, Footwear and accessories like Watches, Jewellery, Bags, Purses, Belts, etc.

Rs. 6000/- + GST Per Entry
1.l Others Categories

Projects that do not fall under the above categories can be entered here. The caption of this award shall be taken as per the entry that wins in this category

Rs. 6000/- + GST Per Entry

Terms & condition

Brand Category:

  1. Entries should be explanative about the creative expression, scale, innovative use of different formats, and how the overall plan was executed
  2. Entries to this category shall be supported by specific information on the minimum number of 50 media units used, use of at least 3 different formats (use of even a single format may be accepted if the strategy for the same is adequately justified in the submission and duly certified by the client) and activation if done, minimum campaign duration of 10 days and coverage of at least 3 different cities (even a single-city coverage may be accepted if the strategy for the same is justified and duly certified by the client). 
  3. For Sub-Categories ‘Real Estate & Construction’ & ‘Retail Brands’, campaigns executed in only 1 city using a minimum of 15 media units are also eligible. All other criteria for entries in the Sub-Categories ‘Real Estate & Construction’ & ‘Retail Brands’ remain the same, viz.: use of at least 3 different formats (use of even a single format may be accepted if the strategy for the same is adequately justified in the submission and duly certified by the client), information on activation if done, and minimum campaign duration of 10 days.
  4. To ensure that the entries are judged purely from the point of view of multiple execution strategies and not by any single activation and innovation, any information on activation and innovation may be presented as an additional dimension to the campaign.


Entry Documentation:

A. Target audience B. Communication objectives C. Creative idea D. Uniqueness of execution if applicable E. Video not exceeding 120 seconds. The Content of Video presentation should contain the information entered as per parameters laid down for the particular award category.



2. Media Plan of the Year

Code Category Scope Entry Fees
2.a Outdoor Media Plan of the Year - Local

Awarded to the best Outdoor Media Plan of the Year covering a single city with target audience focus in terms of key locations within the city/market & demographics.

Rs. 7000/- + GST Per Entry
2.b Outdoor Media Plan of the Year - National

Awarded to the best Outdoor Media Plan of the Year covering a minimum of three states with target audience focus in terms of key markets/regions; key locations within each city/market & demographics.

Rs. 7000/- + GST Per Entry

Terms & conditions

Media Plan of the Year - Local ( Presentation Category)

  1. The media strategy that was drawn up as per the communications objective - Target audience, budget, coverage of locations (1 state &/or at least 1 city), media mix, execution, monitoring, and impact. 
  2. Use of a minimum of 20 media units
  3. Formats used - minimum of three different formats (use of even a single format may be accepted if the strategy for the same is adequately justified in the submission and duly certified by the client)
  4. Presentation category - Wherein a representative of the company shall make a presentation in person to the Jury. The Presentation should be uploaded in PDF format.

Entry Documentation: A. Media Strategy, B. Target Audience, C. Locations Covered, D. Media Mix Description, E. Media Mix, Budgets, F. Campaign Execution Strategy, G. Media Monitoring Mechanism, H. Impact Assessment, Video not exceeding 120 Seconds. The Content of Video presentation should contain the information entered as per parameters laid down for the particular award category. The video should not be a repeat of any video submitted in any of the Brand Categories.

Media Plan of the Year – National (Presentation Category)

  1. The media strategy that was drawn up as per the communications objective - Target audience, budget, coverage of locations (at least 3 states &/or at least 10 cities), media mix, execution, monitoring, and impact.
  2. Use of at least 50 media units
  3. Formats used - minimum of three formats (use of even a single format may be accepted if the strategy for the same is adequately justified in the submission and duly certified by the client)
  4. Presentation category - Wherein a representative of the company shall make a presentation in person to the Jury. The Presentation should be uploaded in PDF format.

Entry Documentation: A. Media Strategy, B. Target Audience, C. Locations Covered, D. Media Mix Description, E. Media Mix, Budgets, F. Campaign Execution Strategy, G. Media Monitoring Mechanism, H. Impact Assessment, Video not exceeding 120 Seconds. The Content of Video presentation should contain the information entered as per parameters laid down for the particular award category. The video should not be a repeat of any video submitted in any of the Brand Categories

3. Special Categories

Code Category Scope Entry Fees
3.a Innovation of the Year

The most innovative special effect created on any conventional outdoor format and includes special builds, 3D cutouts, customized lighting, creation of movement on media, use of technologies, etc.

Rs. 7000/- + GST Per Entry
3.b Best Use of Ambient Media

The most creative use of non-conventional outdoor media and includes structured ambient like restrooms, shopping malls (excluding point-of-purchase advertising), airports, bus stations, theatres etc. as well as one-off, non-scalable ambient opportunities.

Rs. 7000/- + GST Per Entry
3.c Green Initiative

Entries can be submitted by those maintaining parks, gardens or anything which enhances the environment for society. Also any media owner who has used recycled material, and even used environment friendly material to create OOH media can send in entries.

Rs. 7000/- + GST Per Entry
3.d Activation

Any Activity / Execution / Demonstration done outdoor solely for the purpose of promotion and / or advertising.

Rs. 7000/- + GST Per Entry
3.e Digital OOH

Any Execution / Display using Digital Media such as Interactive / Non – Interactive Screens, LED Screens,Projection Systems etc., solely for the purpose of advertising. Please note this does not refer to the media used but the content that is run digitally on the media.

Rs. 7000/- + GST Per Entry

Terms & conditions

Special Categories:

Note:
1. Any entry submitted in one Special Category cannot be submitted in any other Special Category.
2. Any entry (campaign/idea) submitted for OAA 2017 contest cannot be submitted for OAA 2018 contest, even if the same campaign has been extended into 2017-18.

Innovation of the Year:

  1. A. Uniqueness of Innovation B. Innovation Objectives, C. Relevance to Communication Objectives / Brand Strategy D. Implementation Challenges E. Scale of Innova-tion F. Details of any Recall Research, G. Duration of the Innovation.
  2. Visual Support: A. Creative A/V B. Execution Pics C. Video not exceeding 120 Seconds. The Content of Video presentation should portray more of the Innovation as-pect of the campaign.


Best Use of Ambient Media:

  1. A. Uniqueness of the use of Ambient Media B. Objectives of the Use of the Ambience, C. Relevance to Communication Objectives / Brand Strategy D. Implementation Challenges E. Scale of Innovation F. Details of any Recall Research, G. Duration of the Innovation.
  2. Visual Support: A. Creative A/V B. Execution Pics C. Video not exceeding 120 Seconds. The Content of Video presentation should portray more of the use of the Ambience aspect of the campaign.


Green Initiative:

  1. A. Uniqueness of Green Initiative B. Objectives of the use of Green Initiative idea. C. Adherence to the parameters & norms of green initiative accepted globally D. Cer-tifications if any .
  2. Visual Support: A. Creative A/V - B. Execution - C. Video not exceeding 120 Seconds. The Content of Video presentation should revolve around the green initiative steps and methods taken up during the campaign.


Activation:

  1. A. Target Audience B. Communication Objectives for the activation being carried out during the campaign. C. Creative idea D. Uniqueness of Execution if applicable
  2. Visual Support: A. Creative A/V B. Execution Pics C. Video not exceeding 120 Seconds. The Content of Video presentation should show the Activation carried out.

Digital OOH

  1. Target Audience B. Communication Objectives C. Creative idea D. Uniqueness of Execution if applicable. Use of Digital Media such as Interactive / Non – Interactive Screens, LED Screens, Projection Systems etc., solely for the purpose of advertising. Please note this category does not refer to the media used but the content that is run digitally on the Media.
  2. Visual Support: A. Creative A/V B. Execution Pics C. Video not exceeding 120 Seconds. The Content of the video should focus on the content run on the media and not the media. The Content shall be shown in such a manner that it justifies the use of the Media.

 

4. International

Code Category Scope Entry Fees
4.a International

All the work done by Indian & International agencies
but implemented outside India.

Rs. 7000/- + GST Per Entry

Terms & conditions

International:

  1. A. Target audience B. Communication objectives C. Creative idea D. Uniqueness of execution if applicable. Campaigns which are run outside India are eligible in this category.
  2. Visual Support: A. Creative A/V B. Execution Pics C. Video not exceeding 120 Seconds. The Content of the video should display the campaigns carried out in an International Location and as per the Parameters of the Category

 

5. Media Owners' Special Categories

Code Category Scope Entry Fees
5.a Best Format Innovation

Awarded to entries of outdoor media concessionaries that depict innovation of existing format(s) or creation of innovative format(s)

Rs. 7000/- + GST Per Entry
5.b Zonal Media Owner of the Year - North

Awarded to entries of outdoor media concessionaries with business presence in the North Zone. The entries shall be judged against 5 key parameters – (i) – quantum of investments, number of units, formats & markets (ii) effective maintenance of media and/or steps to enhance the aesthetics of media; (iii) format innovation and/or development of new formats; (iv) introduction of new systems and processes to enhance customer experience; and (v) people training and steps to enhance professionalism of workforce.

Rs. 7000/- + GST Per Entry
5.c Zonal Media Owner of the Year - South

Awarded to entries of outdoor media concessionaries with business presence in the South Zone. The entries shall be judged against 5 key parameters – (i) new investments in media – quantum of investments, number of units, formats & markets (ii) effective maintenance of media and/or steps to enhance the aesthetics of media; (iii) format innovation and/or development of new formats; (iv) introduction of new systems and processes to enhance customer experience; and (v) people training and steps to enhance professionalism of workforce

Rs. 7000/- + GST Per Entry
5.d Zonal Media Owner of the Year - West

Awarded to entries of outdoor media concessionaries with business presence in the West Zone. The entries shall be judged against 5 key parameters – (i) new investments in media – quantum of investments, number of units, formats & markets (ii) effective maintenance of media and/or steps to enhance the aesthetics of media; (iii) format innovation and/or development of new formats; (iv) introduction of new systems and processes to enhance customer experience; and (v) people training and steps to enhance professionalism of workforce

Rs. 7000/- + GST Per Entry
5.e Zonal Media Owner of the Year - East

Awarded to entries of outdoor media concessionaries with business presence in the East Zone. The entries shall be judged against 5 key parameters – (i) new investments in media – quantum of investments, number of units, formats & markets (ii) effective maintenance of media and/or steps to enhance the aesthetics of media; (iii) format innovation and/or development of new formats; (iv) introduction of new systems and processes to enhance customer experience; and (v) people training and steps to enhance professionalism of workforce

Rs. 7000/- + GST Per Entry
5.f National Media Owner Of The Year

"Awarded to entries of outdoor media concessionaries with business presence in more than 1 Zone. The entries shall be judged against 5 key parameters – (i) new investments in media - quantum of investments, number of units, formats & markets (ii) effective maintenance of media and/or steps to enhance the aesthetics of media; (iii) format innovation and/or development of new formats; (iv) introduction of new systems and processes to enhance customer experience; and (v) people training and steps to enhance professionalism of workforce. "

Rs. 7000/- + GST Per Entry
5.g Printer of the Year

"Awarded to large-format printing companies serving OOH. The entries may be adjudged on the following parameters: (i) Printing Infrastructure – investments in the latest and top-end printing machines, enhancement of printing capacity, multi-location operations; (ii) Customer Orientation – systems and processes to efficiently address emerging customer needs and consistency in delivery of work across markets; (iii) People Development – in-house practices including training programmes to build a highly professional workforce; (iv) Green Practices – installation of UV (green) printers, use of green materials and processes to make printing eco-friendly; (v) Innovation – to enhance OOH displays with innovative printing and use of materials; (vi) Protection Against Health Hazards – sufficient pre-cautions for workers against exposure to hazardous substances."

Rs. 7000/- + GST Per Entry

Terms & conditions
Media Owners’ Special Categories:

Best Format Innovation:

  1. A. Description of Innovation on Existing format B. Uniqueness of format C. Challenges involved D. Number of Installations E. Benefits to advertisers F. Development of innovative environment-friendly media and/or formats that also serve as public utility Visual Submissions: (i). Structural design (ii). Execution
  2. Visual Support: A. Images of execution B. Video not exceeding 120 seconds – the video content should focus on the innovation of an existing media or creation of an innovative format



Zonal Media Owner of the Year ( All Zones) – Presentation Categories

  1. A. Media Ownership in at least 5 Cities within a Zone – No. of properties owned city wise; No. of contacts held and value and duration of each contract. B. Information on new investments made – no. of units, formats & markets, C. Information substantiating the processes followed in maintenance of media and/or improvement in aesthetics of media, D. Details illustrating format innovation and/or development of new formats D. Information describing the systems and processes introduced to enhance customer experience E. Details elaborating people development measures resulting in greater professionalism F. Development of innovative environment-friendly media and/ or formats that also serve as public utility.
  2. Visual Support: (Including above) A. Maintenance of media/improvement in aesthetics of media, B. Structural Design – Format innovation & new formats, C. People Development
  3. Entries entered in the Zonal Category (5.b, 5.c, 5.d or 5.e cannot be entered in category 5.f – National Media Owner of the Year
  4. The adjudication will also be supported by PPT - D. A 10-minute presentation with A/V shall be made in person to the Jury by a representative of the company. Date, Time & Venue shall be intimated in advance

National Media Owner of the Year – Presentation Category

  1. A. Media Ownership in at least 3 States across a minimum of 2 Zones, - No. of properties owned city-wise; No. of contacts held and value and duration of each contract. B. Information on new investments made in made – no. of units, formats & markets, B. Information substantiating the processes followed in maintenance of media and/or improvement in aesthetics of media, D. Details illustrating format innovation and/or development of new formats D. Information describing the systems processessses introduced to enhance customer experience E. Details elaborating people development measures resulting in greater professionalism F. Development of inno-vative environment-friendly media and/ or formats that also serve as public utility.
  2. Visual Support: (Including above) A. Maintenance of media/improvement in aesthetics of media, B. Structural Design – Format innovation & new formats, C. People Development
  3. Entries under 5.f – National Media Owner of the Year cannot be entered in 5.b, 5.c, 5.d or 5.e in any part thereof. The adjudication will also be supported by PPT - D. A 10-minute presentation with A/V shall be made in person to the Jury by a representative of the company. Date, Time & Venue shall be intimated in advance


Printer of the Year: – Presentation Category

  1. Printing Infrastructure – investments in the latest and top-end printing machines, enhancement of printing capacity, multi-location operations
  2. Customer Orientation – systems and processes to efficiently address emerging customer needs and consistency in delivery of work across markets
  3. People Development – in-house practices including training programmes to build a highly professional workforce
  4. Green Practices – installation of UV (green) printers, use of green materials and processes to make printing eco-friendly
  5. Innovation – to enhance OOH displays with innovative printing and use of materials
  6. Protection Against Health Hazards – sufficient pre-cautions for workers against exposure to hazardous substances.
  7. Key Competitive Advantages Print Innovation Quality, Value added services, Consistency, Client Servicing and Others
  8. A 10-minute presentation with A/V should be made in person to the Jury by a representative of the company. Date, Time & Venue shall be intimated in advance.

 

6. Public & Social Services

Code Category Scope Entry Fees
6.a Public & Social Services

Public health, environment and social issues

Rs. 6000/- + GST Per Entry

Terms & Conditions

  1. The Entries should contain information on the (i) particular public / social cause that is being addressed, and how (ii) communication on OOH media helped to address the public / social cause through awareness building, interventions, onground consumer engagements, execution of CSR plans, etc.
  2. The Entries should provide detailed description of the OOH formats used, number of OOH media units used, as also the geographical locations where the OOH campaign was executed.
  3. The Entry submissions in this category shall be supported by specific information on the (i) minimum number of 50 media units used, (ii) use of at least 3 different formats (use of even a single format may be accepted if the strategy for the same is adequately justified in the submission and duly certified by the client) (iii) and activation if done, (iv) minimum campaign duration of 10 days and (v) coverage of at least 3 different cities (even a single-city coverage may be accepted if the strategy for the same is justified and duly certified by the client).
  4. To ensure that the entries are judged purely from the point of view of multiple execution strategies and not by any single activation and innovation, any information on activation and innovation may be presented as an additional dimension to the campaign.

Entry Documentation:

A. Target audience B. Communication objectives C. Creative idea D. Formats & no. of units used. E. Cities covered & duration of campaign. F. Images representing the scope of the campaign. E. Video not exceeding 120 seconds (Content of Video presentation shall contain information pertaining to the parameters laid down for this award category only).

7. Campaign of the year

All entries  entered under ‘Brand Categories – 1.a, 1.b, 1.c, 1.d, 1.e, 1.f, 1.g 1.h, 1.i, 1.j, 1.k, 1.l’ shall qualify for adjudication under the ‘Campaign of the Year’ category. Therefore, the Terms & Conditions, as well as the Documentation Required for adjudication of entries for the ‘Campaign of the Year’ shall remain the same as that for all ‘Brand Categories’.

The Jury shall select the ‘Campaign of the Year’ winner(s) from among the entries entered under ‘Brand Categories’. No direct entries will be made under ‘Campaign of the Year’ category.

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