OAC

OAA CATEGORIES 2017

1 Brand Categories

Code Category Scope Entry Fees
1.a Telecom Cellular service providers, Basic telephony, ISP, Calling cards, etc. Rs. 5000/- + Service Tax Per Entry
1.b Financial Services Banks, Investment services, Insurance, etc. Rs. 5000/- + Service Tax Per Entry
1.c Media & Entertainment TV channels, radio, print media, outdoor concessionaires, movies, music labels, festivals, artistes etc. Rs. 5000/- + Service Tax Per Entry
1.d Automotive Manufacturers and suppliers including consumables and spares in the automotive segment Rs. 5000/- + Service Tax Per Entry
1.e FMCG Personal care, household, food & beverages Rs. 5000/- + Service Tax Per Entry
1.f Consumer Durables White goods, Brown goods Rs. 5000/- + Service Tax Per Entry
1.g Retail Brands Stores, Restaurants, Salons, Clubs, Gyms, etc. Rs. 5000/- + Service Tax Per Entry
1.h Real Estate & Construction Real estate developers, Construction products and services Rs. 5000/- + Service Tax Per Entry
1.i Travel & Hospitality Airlines, Railways, Bus services, Hotels, Destinations, Tour operators, Travel services, etc Rs. 5000/- + Service Tax Per Entry
1.j Public & Social Service Public health, Environment and Social issues Rs. 5000/- + Service Tax Per Entry
1.k Clothing, Footwear & Assessories Clothes, Footwear and accessories like Watches, Jewellery, Bags, Purses, Belts, etc. Rs. 5000/- + Service Tax Per Entry
1.l Others Categories Projects that do not fall under the above categories can be entered here. The caption of this award shall be taken as per the entry that wins in this category Rs. 5000/- + Service Tax Per Entry

Terms & condition

Brand Category:

  • Entries should be explanative about creative expression, the scale, innovation use of different formats, and how the overall plan was executed and why?
  • Entries to this category shall be supported by specific information on a minimum number of 50 units used, use of at least 3 different formats and activation if done, minimum duration of campaign 7 days and minimum three different cities. However, for Sub-Categories ‘Real Estate & Construction’ & ‘Retail Brands’ campaigns executed in one City with a minimum of 25 Nos. of media are also eligible. All other criteria for entries in the Sub-Categories ‘Real Estate & Construction’ & ‘Retail Brands’ remain the same, viz.: use of at least 3 different formats, information on activation if done, and minimum campaign duration of 7 days.
  • To ensure that the entries are judged purely from the point of view of the multiple execution strategy and not by any single activation and innovation. Any information on activation and innovation may be presented as an additional dimension to the campaign.

Entry Documentation:

  • A. Target audience B. Communication objectives C. Creative idea D. Uniqueness of execution if applicable E. Video of 120 Seconds. The Content of Video presentation should contain the information entered as per parameters laid down for the particular award categories.

2 Campaign of the year

Code Category Scope Entry Fees
2.a Campaign of the year Awarded to any campaign, irrespective of product / service and outdoor media format, comprising a minimum of three creative concepts based on the same central idea used in multi format Rs. 6000/- + Service Tax Per Entry

Terms & condition

Campaign of the year Category:

  • The Campaign should be done Minimum three different formants (Billboard & at least other 2 formats).
  • It should be 10 cities campaign.
  • Media units should be 50.
  • The Campaign should be run for a minimum of 14 Days. Any single campaign of 14 Days is eligible for submission in this category. However, also campaigns with the same theme and creatives that are executed at various locations and /or multiple time frames that falls within the eligible execution period of the Awards which is 1st April 2016 to 31st March 2017 is eligible for the entry.
  • Creative Strategy.
  • Activation& Innovations if any, to support main campaign.

Entry Documentation:
A. Campaign Strategy B. Key inputs for the Campaign C. Creative idea D. Formats used E. Uniqueness of Execution F. Any Effective Research Available. G. Video of 120 Seconds. The Content of Video presentation should contain the information entered as per parameters laid down for the particular award categories.

3 Media Plan of the Year

Code Category Scope Entry Fees
3.a Outdoor Media Plan of the Year - Local Awarded to the best Outdoor Media Plan of the Year covering a single city with target audience focus in terms of key locations within the city/market & demographics. Rs. 6000/- + Service Tax Per Entry
3.b Outdoor Media Plan of the Year - National Awarded to the best Outdoor Media Plan of the Year covering a minimum of four states with target audience focus in terms of key markets/regions; key locations within each city/market & demographics. Rs. 6000/- + Service Tax Per Entry

Terms & condition

Media Plan of the year - Local : ( Presentation Category)

  • How was the media strategy built on communication objective to be covered - Target audience, budget, location, media mix , execution, monitoring and impact. One state, with one city
  • No of units should be minimum 25 nos
  • Formats used - minimum of three - Billboard format and any other two formats
  • Presentation category - Wherein a representative of the company should give a physical presentation to the Jury. The Presentation should be uploaded in PDF format.

Entry Documentation: A. Media Strategy, B. Target Audience, C. Locations Covered, D. Media Mix Description, E. Media Mix, Budgets, F. Campaign Execution Strategy, G. Media Monitoring Mechanism, H. Impact Assessment, Video of 120 Seconds. The Content of Video presentation should contain the information entered as per parameters laid down for the particular award categories.

Media Plan of the year - National: ( Presentation Category)

  • How media strategy built on communication objective to be covered - Target audience, budget, location, media mix , execution, monitoring and impact.
  • No of states Three, No. of cities 10
  • No of units 50
  • Formats used -minimum of three - Billboard format and any other two formats.
  • Presentation category - Wherein a representative of the company should give a physical presentation to the Jury. The Presentation should be uploaded in PDF format.

Entry Documentation: A. Media Strategy, B. Target Audience, C. Locations Covered, D. Media Mix Description, E. Media Mix, Budgets, F. Campaign Execution Strategy, G. Media Monitoring Mechanism, H. Impact Assessment, Video of 120 Seconds. The Content of Video presentation should contain the information entered as per parameters laid down for the particular award categories.

4 Special Categories

Code Category Scope Entry Fees
4.a Innovation of the Year The most innovative special effect created on any conventional outdoor format and includes special builds, 3D cutouts, customized lighting, creation of movement on media, use of technologies, etc. Rs. 6000/- + Service Tax Per Entry
4.b Best Use of Ambient Media The most creative use of non-conventional outdoor media and includes structured ambient like restrooms, shopping malls (excluding point-of-purchase advertising), airports, bus stations, theatres etc. as well as one-off, non-scalable ambient opportunities. Rs. 6000/- + Service Tax Per Entry
4.c Green Initiative Entries can be submitted by those maintaining parks, gardens or anything which enhances the environment for society. Also any media owner who has used recycled material, and even used environment friendly material to create OOH media can send in entries. Rs. 6000/- + Service Tax Per Entry
4.d Activation Any Activity / Execution / Demonstration done outdoor solely for the purpose of promotion and / or advertising. Rs. 6000/- + Service Tax Per Entry
4.e Digital OOH Any Execution / Display using Digital Media such as Interactive / Non – Interactive Screens, LED Screens,Projection Systems etc., solely for the purpose of advertising. Please note this does not refer to the media used but the content that is run digitally on the media. Rs. 6000/- + Service Tax Per Entry

Terms & condition

Special Categories:

Innovation of the year:

  • A. Uniqueness of Innovation B. Innovation Objectives, C. Relevance to Communication Objectives / Brand Strategy D. Implementation Challenges E. Scale of Innovation F. Details of any Recall Research, G. Duration of the Innovation.
  • VISUAL SUPPORT: A. Creative A/W B. Execution Pics C. Video of 120 Seconds. The Content of Video presentation should portray more of the Innovation aspect of the campaign.

Best use of Ambient Media:

  • A. Uniqueness of the use of Ambient Media B. Objectives of the Use of the Ambience, C. Relevance to Communication Objectives / Brand Strategy D. Implementation Challenges E. Scale of Innovation F. Details of any Recall Research, G. Duration of the Innovation.
  • VISUAL SUPPORT: A. Creative A/W B. Execution Pics C. Video of 120 Seconds. The Content of Video presentation should portray more of the use of the Ambience aspect of the campaign.

Green Initiative:

  • A. Uniqueness of Green Initiative B. Objectives of the use of Green Iniatitive idea. C. Adherance to the parameters & norms of green initiative accepted globally D. Certifications if any .
  • VISUAL SUPPORT: A. Creative A/W - B. Execution - C. Video of 120 Seconds. The Content of Video presentation should revolve around the green initiative steps and methods taken up during the campaign.

Activation:

  • A. Target Audience B. Communication Objectives for the activation being carried out during the campaign. C. Creative idea D. Uniqueness of Execution if applicable
  • VISUAL SUPPORT: A. Creative A/W B. Execution Pics C. Video of 120 Seconds. The Content of Video presentation should show the Activation carried out in detail.

Digital OOH

  • Target Audience B. Communication Objectives C. Creative idea D. Uniqueness of Execution if applicable. Use of Digital Media such as Interactive / Non – Interactive Screens, LED Screens, Projection Systems etc., solely for the purpose of advertising. Please note this category does not refer to the media used but the content that is run digitally on the Media.
  • VISUAL SUPPORT: A. Creative A/W B. Execution Pics C. Video of 120 Seconds. The Content of the video should focus on the content run on the media and not the media. The Content shall be shown in such a manner that it justifies the use of the Media.

5 International

Code Category Scope Entry Fees
5.a International All the work done by Indian & International agencies
but implemented outside India.
Rs. 6000/- + Service Tax Per Entry

Terms & condition

International:

  • A. Target audience B. Communication objectives C. Creative idea D. Uniqueness of execution if applicable. Campaigns which are run outside India are eligible in this category.
  • VISUAL SUPPORT: A. Creative A/W B. Execution Pics C. Video of 120 Seconds. The Content of the video should display the campaigns carried out in an International Location and as per the Parameters of the Category

6 Media Owners' Special Categories

Code Category Scope Entry Fees
6.a Best Format Innovation Awarded to entries of outdoor media concessionaries that depict innovation of existing format(s) or creation of innovative format(s) Rs. 6000/- + Service Tax Per Entry
6.b Zonal Media Owner of the Year - North Awarded to entries of outdoor media concessionaries with business presence in the North Zone. The entries shall be judged against 5 key parameters – (i) – quantum of investments, number of units, formats & markets (ii) effective maintenance of media and/or steps to enhance the aesthetics of media; (iii) format innovation and/or development of new formats; (iv) introduction of new systems and processes to enhance customer experience; and (v) people training and steps to enhance professionalism of workforce. Rs. 6000/- + Service Tax Per Entry
6.c Zonal Media Owner of the Year - South Awarded to entries of outdoor media concessionaries with business presence in the South Zone. The entries shall be judged against 5 key parameters – (i) new investments in media – quantum of investments, number of units, formats & markets (ii) effective maintenance of media and/or steps to enhance the aesthetics of media; (iii) format innovation and/or development of new formats; (iv) introduction of new systems and processes to enhance customer experience; and (v) people training and steps to enhance professionalism of workforce Rs. 6000/- + Service Tax Per Entry
6.d Zonal Media Owner of the Year - West Awarded to entries of outdoor media concessionaries with business presence in the West Zone. The entries shall be judged against 5 key parameters – (i) new investments in media – quantum of investments, number of units, formats & markets (ii) effective maintenance of media and/or steps to enhance the aesthetics of media; (iii) format innovation and/or development of new formats; (iv) introduction of new systems and processes to enhance customer experience; and (v) people training and steps to enhance professionalism of workforce Rs. 6000/- + Service Tax Per Entry
6.e Zonal Media Owner of the Year - East Awarded to entries of outdoor media concessionaries with business presence in the East Zone. The entries shall be judged against 5 key parameters – (i) new investments in media – quantum of investments, number of units, formats & markets (ii) effective maintenance of media and/or steps to enhance the aesthetics of media; (iii) format innovation and/or development of new formats; (iv) introduction of new systems and processes to enhance customer experience; and (v) people training and steps to enhance professionalism of workforce Rs. 6000/- + Service Tax Per Entry
6.f National Media Owner Of The Year "Awarded to entries of outdoor media concessionaries with business presence in more than 1 Zone. The entries shall be judged against 5 key parameters – (i) new investments in media - quantum of investments, number of units, formats & markets (ii) effective maintenance of media and/or steps to enhance the aesthetics of media; (iii) format innovation and/or development of new formats; (iv) introduction of new systems and processes to enhance customer experience; and (v) people training and steps to enhance professionalism of workforce. " Rs. 6000/- + Service Tax Per Entry
6.g Printer of the Year "Awarded to large-format printing companies serving OOH. The entries may be adjudged on the following parameters: (i) Printing Infrastructure – investments in the latest and top-end printing machines, enhancement of printing capacity, multi-location operations; (ii) Customer Orientation – systems and processes to efficiently address emerging customer needs and consistency in delivery of work across markets; (iii) People Development – in-house practices including training programmes to build a highly professional workforce; (iv) Green Practices – installation of UV (green) printers, use of green materials and processes to make printing eco-friendly; (v) Innovation – to enhance OOH displays with innovative printing and use of materials; (vi) Protection Against Health Hazards – sufficient pre-cautions for workers against exposure to hazardous substances." Rs. 6000/- + Service Tax Per Entry

Terms & condition

Media Owners special categories:

Best Format Innovation:

  • A. Description of Innovation on Existing format B. Uniqueness of format C. Challenges involved D. Number of Installations E. Benefits to advertisers F. Development of innovative environment-friendly media and/or formats that also serve as public utility Visual Submissions: A. Structural design B. Execution
  • VISUAL SUPPORT: A. Creative A/W B. Execution Pics C. Video of 120 Seconds. The Content of the video should focus on the innovation done on the existing format or a new format.

Zonal Media Owner of the year: ( All Zones) – Presentation Categories

  • A. Media Ownereship in at least 3 Cities withing a Zone, B. Information of new investments made in made – no. of units, formats & markets, B. Information substantiating the processes followed in maintenance of media and/or improvement in aesthetics of media, D. Details illustrating format innovation and/or development of new formats D. Information describing the systems and processes introduce to enhance customer experience E. Details elaborating people development measures resulting in greater professionalism F. Development of innovative environment-friendly media and/ or formats that also serve as public utility.
  • Visual Support: (Including above) A. Maintenance of media/improvement in aesthetics of media, B. Structural Design – Format innovation & new formats, C. People Development
  • Entries entered in in the Zonal Category (6.b, 6.c, 6.d or 6.e cannot be entered in category 6.f – National Media Owner of the Year All entries to be submitted by furnishing information in the requisite template provided online.
    The adjudication will also be supported by PPT - D. A 10-minutes presentation with A/V shall be made to the Jury by a representative of the company. Date, Time & Venue shall be intimated in advance

National Media Owner of the year: – Presentation Category

  • A. Media Ownership in at least 3 States across a minimum of two zones , B. Information of new investments made in made – no. of units, formats & markets, B. Information substantiating the processes followed in maintenance of media and/or improvement in aesthetics of media, D. Details illustrating format innovation and/or development of new formats D. Information describing the systems and processes introduce to enhance customer experience E. Details elaborating people development measures resulting in greater professionalism F. Development of innovative environment-friendly media and/ or formats that also serve as public utility.
  • Visual Support: (Including above) A. Maintenance of media/improvement in aesthetics of media, B. Structural Design – Format innovation & new formats, C. People Development
  • Entries under 6.f – National Media Owner of the Year cannot be entered in 6.b, 6.C, 6.d or 6.e in any part thereof. All entries to be submitted by furnishing information in the requisite template provided online. The adjudication will also be supported by PPT - D. A 10-minutes presentation with A/V shall be made to the Jury by a representative of the company. Date, Time & Venue shall be intimated in advance
  • Printer of the year: – Presentation Category

    • Printing Infrastructure – investments in the latest and top-end printing machines, enhancement of printing capacity, multi-location operations.
    • Customer Orientation – systems and processes to efficiently address emerging customer needs and consistency in delivery of work across markets.
    • People Development – in-house practices including training programmes to build a highly professional workforce
    • Green Practices – installation of UV (green) printers, use of green materials and processes to make printing eco-friendly
    • Innovation – to enhance OOH displays with innovative printing and use of materials
    • Protection Against Health Hazards – sufficient pre-cautions for workers against exposure to hazardous substances.
    • Key Competitive Advantages Print Innovation Quality, Value added services, Consistency, Client Servicing and Others
    • A 10 Minutes presentation with A/V should be made to jury by a representative of the company. Date, Time & Venue shall be intimated in advance.