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OAC is a brand owned by VJ Media Works Pvt Ltd. a media company with interests in publishing and industry events related to the marketing communications and retail businesses.The company already owns three established publishing brands,Point-of-Purchase,Outdoor Asia Advertising and VMRD targeted at the In-Store Marketing fraternity,Out-Of-Home advertising community and retail design and VM industry in the country respectively.
The magazine concepts also extend to on-ground events in the form of DSA (Digital Signage Asia), OAC Asia (Outdoor Advertising Convention) and In-Store Asia (the exclusive show on Marketing-at-Retail) under the banner of ThoughtShows and Events Pvt Ltd.</p></td>
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VM&RD is India’s only magazine on Visual Merchandising and Retail Design. A bi-monthly that was launched in September 2005, VM&RD underscores the best there is to the systematic art of creating a complete retail experience. Each issue of the magazine focuses on all aspects of retail design and visual merchandising in the context of branded shopping environment.
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Point-of-Purchase started as a bimonthly in Dec 2000 as POP Today and was relaunched in Aug 2005 as Point Of Purchase. From August 2008, POP turned monthly and updates the industry helping them explore brand communication options at retail. It covers the in-store activities of brands, retail promotions, review of POP products, consumer behaviour and various resources relating to vendor contact details and new products.
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Outdoor Asia started as a Quarterly in April 2002 as Outdoor Today and moved to become a bimonthly under the current name in 2005. In April 2007, the publication became monthly covering all the facets of the Out-of-Home industry. Outdoor Asia focuses on original news, features, latest trends in new technology, the best creative works, new campaigns, research and analysis about OOH advertising. The magazine’s reach into the world of Out-of-Home Advertising is unrivaled.
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